Following a redesign for this year, Aspenhome Catalog won the 2011 American Graphic Design Award, which is a national award that honors outstanding new work. It was presented by Graphic Design USA. Last year in 2010, the catalog was also recognized by GD USA. They were rewarded for their outstanding corporate branding.

Since Aspenhome Catalog won the Graphic Design Award, they will appear in GD USA’s printed design Annual and on the GD USA Website so that other creative professionals and graphic designs can see their talents.

Also this year, in addition to the Graphic Design Award, Aspenhome Catalog won the Spectrum Award from the Phoenix Chapter of the American Marketing Association. The Spectrum Award recognizes and honors professionals who demonstrate and exhibit talents within the practice of research, design, marketing, and public relations. The catalog won its award in the Collateral-Annual Report/Catalogue category.

Renee Loper, director of the marketing communications from Aspenhome, Phoenix quoted that, “Our goal was to create a user-friendly innovative new catalog designed to highlight the ahhh-some characteristics and sometimes hidden features that make the Aspenhome furniture so unique. ”

Renee also stated that she was happy and quite impressed that her company had won two design awards. Their win had exceeded her goals and was a great reward for her company’s marketing team.